Getting a new website for your company is exciting and can offer some interesting chances to add different layouts, images and features. This is good for those creative types who love nothing better than doodling out their ideas and brainstorming the things they want, however it can be a little daunting for those who are less creative.
One way to get some ideas flowing is to talk to a web designer – these guys will have insider knowledge about what works well, looks effective and what customers tend to prefer. This is valuable information, as what we believe will look great may not align with what our consumers like to use!
Another way to get ideas is to check out your competitors online – if they have good websites, it is important that you try to out do them so as to win the lions share of the market! Try to look for things which they are lacking – are they any features which you could add to make the user journey simpler?